Joseph Ferraro, named as ambassador for Authentic Beauty Concept

Award-winning stylist and salon owner, Joseph Ferraro, has been named as the ambassador for Authentic Beauty Concept.

Born and raised in Sydney, Australia, Joseph has been based in the UK for 15 years. In that time, he has developed a well-earned reputation as a creative, inspirational hairdresser with a generous approach to education.

Based in the elegant spa town of Harrogate, North Yorkshire, Joseph owns two eponymous salons, with a team of 15 stylists and colourists. As well as putting the area on the map with his acclaimed salons, Joseph confirmed his status as the region’s go-to hair expert when he won North Eastern Hairdresser of the Year at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional.

Away from his business, Joseph is dedicated to education and developing his skills across all areas of hairdressing. A former member of the Fellowship for British Hairdressing’s prestigious F.A.M.E. Team, Joseph continues to mentor young hairdressers through the organisation’s education evenings and live shows. He is also a regular on stage at high-profile hairdressing events including Salon International and Pro Hair Live. Joseph also works backstage at London Fashion Week, and is a regular on shoots, shows and sets across the country.

A skilled cutter and colourist, Joseph’s work is all about effortless beauty with a gritty, modern edge – an aesthetic that reflects the combination of his Australian roots and Yorkshire home. This relaxed take on glamour and thoroughly modern approach to styling makes Joseph the ideal ambassador for Authentic Beauty Concept; a brand that’s all about celebrating the individuality and imperfections with a no-filter, fresh-faced approach to beauty.

“Authentic Beauty Concept is the perfect brand for me,” says Joseph. “It truly reflects my approach to fresh, modern beauty and the honest, no-nonsense take on products feels refreshing and relevant. I’m really looking forward to working with the range both in the salon and on set, and hope that I can inspire other stylists and salon owners to explore the range and create their own beautiful, modern hair.”