Wella’s Generation NOW


A group of five up and coming hairdressers have been chosen to create the new Generation NOW team for 2018/19. Generation NOW was launched eight years ago by Wella Professionals to discover rising stars hungry to make their mark in the world of hairdressing.

The 18-month programme provides a unique platform for inspirational, up and coming talent, Wella’s Generation NOW offers a spectacular launch pad to those involved to become a key player in the competitive hairdressing industry. Those talented five are:

  • Roisin Hynes, Sarah Mason
  • Rita Tuska, Joseph Ferraro
  • Richard Potts, Rage
  • Elizabeth Williams, KH Hair
  • Natasha Cameron, McIntyres

The rigorous audition process saw all entrants firstly submit an example of their work and a written entry demonstrating their knowledge of fashion and beauty trends, their passion for hairdressing and why they want to be part of the Generation NOW team, before moving on to the audition stage.


During the auditions, entrants were put through their paces in front of a panel of judges from Wella Professionals with guest judges from the Industry including:

  • Barry Maddocks, Francesco Group
  • Darren Lacken, Crow Street Collective
  • Eoin Wright, Foundation
  • Gemma Galley, Volt Salon
  • Heather Shaw, Francesco Group
  • Nikki Clifford, NJUK
  • Paul Corbett, Francesco Group
  • Rudi Rizzo, Sanrizz

Candidates had to prepare a model and present them to the judges demonstrating why they would make a great Generation NOW Team member. In the afternoon session entrants were given a brief which they had to recreate in a workshop to demonstrate their hairdressing skills.

Now the search for the Generation NOW team is over, this group of budding stars will experience the chance to work with and be inspired by numerous iconic hairdressers over the next year. Their year commences with an intensive Boot-camp week where the team will be mentored by hairdressing icons Claire Chell (Francesco Group), Dom Capel (Lara Johnson Lifestyle) and Jake Unger (HOB Salons).

They will also receive media training, product knowledge and presentation skills training.

The team will be involved with a busy schedule of exciting events and activities organised by Wella Professionals, to help them gain an invaluable insight into what it takes to work at the top echelons of the industry. The newly crowned team will go on to work at the Wella Professionals TrendVision Award UK & Ireland Final, as well as featuring on-stage at Salon International.

Set to become the benchmark for up and coming, inspirational talent, each member of the Wella Professionals’ Generation NOW team can look forward to developing and honing their skills to make them one of the UK and Ireland’s most in-demand professional hair stylists and colourists in years to come.

For further information regarding Wella Professional please visit www.wella.co.uk

For further information about the Wella Professionals Generation NOW team please contact Emma Summersby at Summersby Media on emma@summersbymedia.co.uk or 07825 721577